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During my time at DigitasLBi Chicago, the interns were divided up into five teams and given the assignment to design a brand identity as well as a launch and sustaining ad campaign for the Chicago Park District's Teens in the Park. On my team, I held the role of copywriter, art director, and designer. Our insight to the Teens in the Park brand was that it had to be relevant, it had to be young, and it had to be Chicago. Our logo and identity has since been officially chosen by CPD and adopted as their branding. The logo can be seen on the Teens in the Park twitter and website.