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Comfort Station + middlebrow beer: Comfort Ale

 

As the resident volunteer designer for Comfort Station gallery and community space, I jumped at the chance to create graphics for the launch of middlebrow beer’s Comfort Ale, a collaboration between the local brewery and the non-profit to support Comfort Station’s future programming efforts.

 
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We created social graphics and a postcard for Comfort Station’s annual chef’s dinner at Lula Café where guests were able to get an exclusive preview of Comfort Ale before its launch at middlebrow.

 
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To tease the beer’s official launch, I designed a system of promotional graphics that married together the two aesthetic worlds of Comfort Station and middlebrow brewery by creating a series of intoxicating textures using images from past events at the space.

 
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Finally, I collaborated with the team at middlebrow to create a can label for Comfort Ale should the beer become popular enough to expand production to sell at local retailers.

 
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