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During our time creating content for GoodNites® brand social channels, my copywriter and I made new animated videos, GIFs, and illustrations each month that worked in tandem with their digital and print ads to reaffirm the brand’s position as the expert on bedwetting and to foster community among bedwetters that would help to end the stigma.
Agency: Ogilvy & Mather Chicago
Creative Director: Julie Karnes
Copywriter: Hannah Mosele
Art Director: Eleana Daniel