Unilever Branded Activation - Bentonville Film Festival
The Bentonville Film Festival is about more than great film. It's about community, art, and celebrating underrepresented voices in the entertainment industry and beyond. You know who else loves that stuff? Unilever. My partner and I at GG were tasked with creating an interactive marketing piece that would quickly and easily engage patrons while also educating them on Unilever's values and commitment to community involvement. After several rounds of concepting, we landed on the idea of a mural wall featuring art that Unilever commissioned from a local artist. Attendees filled it in with color and captured their contribution on Instagram and Facebook.
Agency: Geometry Global/Team Unilever Shopper
Client: Unilever
Creative Director: Tara Rossi
Copywriter: Lauren Showen
Art Director: Eleana Daniel