Launch/Back to School “Little Box of Good”
Earth Day “Little Box of Good”
LGBTQIA Pride “Little Box of Good”
The “Ish-ful Nature Lover” wants to do good – but not overdo it. They take a balanced approach to life and look for easy ways to do good things for themselves and the world around them.
That’s why Herbal Essences created a series of special packs that make it easy for
“Ish-ful Nature Lovers” to do something good for their hair – and for the world – with every purchase. Each box showcases their responsibly sourced, botanist-approved products and aligns with key cultural moments and brand initiatives throughout the year.
AGENCY: Arc Worldwide
CLIENT: P&G / Herbal Essences
CD: Michelle Weed
ART DIRECTOR: Eleana Daniel